Vice Director of GCRI Global Communication Research Institute
Biography
Haoqing Wang has extensive working experience in media management, multinational corporate communication and creative communication fields before she joined SJTU. At present, she is a visiting scholar at Harvard Kennedy School of Government (U.S.), and her research has focused on creative urban planning and cultural creative industry development.
Research Projects and Publications
In 2010 Shanghai World Expo, she acted as the Creative Director and Press Spokesman of China pavilion. She has published a variety of books, such as The Road to Interactive Innovation, Spirit of Enterprise and Strength of Entrepreneurship.
Research Interests
1. Internet and New Media Communication
2. Urban Marketing
3. Creative City