Wu Fang is an associate professor at School of Media and Communication, Shanghai Jiao Tong University. She received her Master and PhD degrees from the School of Journalism and Communication, the Chinese University of Hong Kong.

Fang’s recent research interests include new media studies, digital culture, and technological implications for corporate communication. She has published research articles in Public Relations Review, International Journal of Communication, Asian Journal of Communication, Chinese Journal of Communication, International Journal of Business Communication, etc.

Selected Publications:

1.  Wu, F., & Xu, D. (In press). Making the most effective strategy more effective:   Examining the situational and interaction effects of accommodative CCSs in corporate crises. International Journal of Business Communication. [SSCI]

2.  Cui, D., & Wu, F. (2020, Online first). The influence of media use on public perceptions of artificial intelligence in China: Evidence from an online survey. Information   Development, 0266666919893411. [SSCI]

3.  Wu, F., & Cui, D. (2019). Making Peace or Holding a   Grudge? The Role of Publics' Forgiveness in Crisis Communication. International   Journal of Communication, 13, 27. [SSCI]

4.  Xu, D. & Wu, F. (2019). Exploring the cosmopolitanism in China: examining mosheng ren (the stranger) communication through Momo, Critical Studies in Media   Communication, 36(2), 122-139. [SSCI]

5. Wu, F., & Choy, C. H. Y. (2018). Frames and framing effects in Chinese online and offline crisis communication: the case study of a   celebrity scandal. Chinese Journal of Communication, 11(3), 324-343. [SSCI]

6. Choy, C. H. Y., & Wu, F. (2018). Comparative case study: when brands handle online confrontations. International Journal of Conflict   Management, 29(5), 640-658. [SSCI]

7. Di, C., & Wu, F. (Corresponding author) (2018). New channels, new ways of becoming informed? Examining the acquisition of public affairs knowledge by young people in China. Information Development, 0266666918782361. [SSCI]

8. Cui, D., & Wu, F. (Corresponding author) (2017).  Inter-media agenda setting in global news production: Examining agenda attributes in newspaper coverage of the MH370 incident in the US, China, and   Hong Kong. Asian Journal of Communication, 27(6), 582-600. [SSCI]

9. Wu, F., Chen, Z., & Cui, D. (2016). Business is business? Stakeholders and power distributions in guanxi-related practices in the Chinese public relations profession: A   comparative study of Beijing and Hong Kong. Public Relations Review, 42(5):   867-878.   [SSCI]

10. Huang, Y. H., Wu, F., & Huang, Q. (2016). Does research on digital public relations indicate a   paradigm shift? An analysis and critique of recent trends. Telematics and   Informatics, 34(7): 1364-1376. [SSCI]

11. Wu, F., Huang, Y.H., & Kao, L. (2016). East meets West: A new contextual perspective for crisis communication theory. Asian Journal of Communication, 26(4):350-370. [SSCI]

12.Huang, Y.H.C., Wu, F., & Cheng, Y. (2016). Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice. Public   Relations Review, 42(1): 201-213. [SSCI]

13.Cui, D., &Wu, F. (2016). Moral goodness and social orderliness: An analysis of the official media discourse about Internet governance in China. Telecommunications   Policy, 40(2-3): 265-276. [SCI/SSCI]

14. Jiang, J., Huang, Y. H., Wu, F., Choy, H. Y., & Lin, D. (2015). At the crossroads of inclusion and distance: Organizational crisis communication during celebrity-endorsement crises in China. Public Relations Review, 41(1), 50-63. [SSCI]